For this corporate identity I worked with a marketing major from Ohio University. The goal was to create a mini skateboard company that appealed to both young male and females as well professionals and hobbiests.
NATURAL SNAPPLE AD
motion media campaign
My main focus was to show how Snapple is organic and all natural. I created a story that showed that the ingredients grew straight from the plants, which was symbolized by having Snapple bottles grow out of the plants right next to the natural fruits. I made the perspective of the camera go forward through nature, as if the viewer is on a hike, searching for the natural ingredients.
This corporate identity was a collaborative project. The class was broken up into separate “design agencies” with specific focuses that then had to be embodied into a stationery set. Static Solutions is an electronic music promotion company.
Brand book/Corporate Identity
The mail goal of this project was to create a brand for an apocalyptic museum that both informed and entertained the customers. The brand book includes a letter from the CEO, history of the end of the world, museum’s location, the mission statement, future plans for the museum, board of directors, word list, floor plan, both interior and exterior building schematics, blurb about the architect, permanent and temporary exhibits, collateral system, set of logo rules, and promotional items.